The 2012 Olympics was a significant success for New Blighty in virtually every way you can think of, including and importantly because it did express some progress towards an appreciation of and national ease with our much discussed multi-culturalism. It’s surely a tad more difficult now to be casually or serially racist? Now that we’ve all seen how wonderfully part of us Mo Farrah/Jess Ennis are, how much we mean to them, even. Only the most outstandingly moronic and impervious xenophobe could bark out white supremacist garbage (or similar) in the glorious wake of such a unifying Olympics, yes?

That may be too optimistic a view. But for me a key memory, a genuinely warming one amongst the admittedly intoxicatingly gathering festival concerned how we look… and how we sound, us Brits. Tied into those abstract notions of place and belonging – notions frequently co-opted or compromised by sometimes legitimate political or cultural discourse – this goodly thing that shone back at us (proper people?) did appear to be about us; our team.

We were a hugely attractive bunch; black or mixed race or whatever. And when our athletes emerged into individual focus from their brilliant blur of TeamGBness, for their post-blow sofa-spots or trackside verbals, they were, despite their ‘diversity’ uniformly charming and generous; they were great company.

Dangerously for those of us attempting to report without lapsing pretty immediately into anglo-corn, our athletes brought back to us virtues feared lost in the age of footballer-generated smog. They really were delightful, articulate and entirely believable as decent specimens of humanity. They were compellingly appropriate if not ideal representatives for us. We therefore revelled in the sense of a shared adventure – inevitably more or less vicariously – but with a persistently humming and occasionally electrifyingly uplifting connection. Because beyond the silverware, the medals, there was a profound general awareness of extraordinary people – them – giving of their best in the knowledge of, or even motivated by, other people – us!

…Here comes that dangerous crop of hagiopoop…

Consequently us Brits were gawping and smiling at heroic effort and deserved success by athletes we were proud to think of as Our Lot – not just because of their winning but because of their winning humility, humour and palpable honesty. Time after time – you pick your own! – we were presented with beaming members of TeamGB who captivated us with their wit and their roundedness during interview. They talked with real warmth and appreciation and understanding and insight and generosity about their event… and often our place in their success. And we loved them for all that.

Okay. So deep breath and yes, remember not God Save but those other lyrics, of Declan MacManus –

No more fast buck / when they gonna learn their lesson

When we gonna stop all of these victory processions?

Maybe the world hasn’t actually been changed. A fine Olympics hasn’t, sadly, undermined the monolithic badness of Growth-worship or manifest greed. (In fact, looking at the sponsors… let’s not go there.) But maybe something in our sporting world got better? And maybe we can nudge or bundle shy or retiring loveliness a bit closer to the front of class?

Already a certain momentum against widely perceived arrogance and ludicrous over-remuneration of modest and frankly often undeserving talents in the football world has arisen. Not that many needed the Olympics to flag up the rolexization of our national game – there being even amongst the tribal and myopic some acknowledgement that players don’t give much for what they get.

So let’s just compare what we heard from Farrah and Ennis, the rowers, the cyclists (again, you name the ones who affected or inspired you the most) with what you might get from Frank Lampard/Rio Ferdinand/Kenny Dalglish. (And I reckon I’ve plumped for 3 gentlemen fairly representative of their milieu – even if one is retired.) And let’s maybe consider some vaguely equivalent post-match scenario.

There would be little chance of unaffected joy from the football side. There would be a patina of rehearsed dullness, in fact. Possibly due to some significant underachievement by a manifestly poor or disappointingly stilted England side but arising too from a widespread Premiership Quality cynicism wherein no real truths must be told and some imaginary defensive line must be held against public knowledge.

Whilst Lampard has the capacity to come across as a decent bloke, he is traditionally unwilling to break through into generous good humour; Ferdinand and Dalglish are less giving than this. Often one or both are deliberately obtuse or somewhere between absent, insultingly bland and openly hostile. There is a chronic disconnect, in short, between these legends of the game and the notion that fans might really want to know what they think of x or y. And critically, there is very rarely any suggestion that they love what they do. Or we don’t feel that.  They don’t share much.

On good days, when I feel the footie-pulse coursing through my own veins, I colour in Frank or Rio’s blandness with memories. Often though, I am spurred to join in with those ‘having a dig.’  I have to confess to having unreasonably enjoyed the diabolical freedoms being an insignificant blogger allows – I know and respect the fact that the likes of @ianherbs @_PaulHayward reign themselves in for national publication – but I can sling verbals around a bit, sound off a bit more – like you. So I can further indulge the dubious belief that our young Premiership heroes are ripe for personal as well as professional evaluation, as they are in the court of popular opinion.

When weighed up for their fitness for purpose as rounded humans, or appreciated in terms of their sensitivities, their understanding of value and yes, place, The Footballers seem embarrassingly feeble. Some might say shockingly or offensively so.

On times I am offended by their dumb scurrying through life, their brazenness. How could they allow a sport so beautiful to be so disfigured with simulation, with contempt for authority, with arrogance of such an epic quality? (For surely they are complicit in all this, if not administratively ‘responsible?’)

There is no comparison, I’m afraid, with what those cyclists give and what most bigshot footballers give. In that loose but majestically fine, tippy-tappily omniscient organ us fans call our hearts, we know something ain’t right. These people – some of these people – simply aren’t good enough. And, therefore, my friends, the Campaign for Gentlemanly Conduct will go on.