I promise you I’m more philosophical than angry about this but wow – the Capitalist Universe is a right old game, eh?
I have a book upcoming. I like it and it’s important to me. Ideally I’d have an agent, a publisher and people, all colluding towards sales and impact. I have none of those things and this (I swear!) is fine. I like the indie bubble I live in.
The whole experience of writing three self-published books has been pretty fabulous: in the three or four year rush, without hardly thinking about it, I let it re-direct my life in a way I’m completely and kinda casually-deeply happy about. (Writing’s taken precedence over earning a living. Been surviving on bugger all for three years. No issues). But there are buts.
Have loved the fact and the process of self-publishing, cos just like being on an Independent Record Label. Complete Control – to coin a phrase. But despite being an indie sort-of-a-guy, and in some ways relatively suss, you still get trapped.
No fan of Amazon and the rest – and not just because they rob more than £4 per book, leaving me with about £1.20-40, depending on sale price. So I have never wanted to sell primarily online, but as a nobody, inevitably, you do.
I can’t get my books into bookshops – not many of them. Impractical and uneconomic. Indie (and particularly quirky or leftie bookshops) should absolutely be my natural territory but they don’t know who I am and I can’t afford to go globetrotting. What I have to do is buy in to the package at Grosvenor House that sets me up in the retail behemoths systems. (Not just Amazon’s; about twenty of them, I think). The hope is that strong sales in the ‘pre-sales period’ may possibly trigger a sort of alarm-call that lets stores know that this book might be worth holding. So it miraculously appears in bookshops, biggish and small. We’re in that pre-sales period now.
My publisher warned me that the likes of Amazon ask for a one-month pre-sales period because (weirdly, in 2025?) it can take weeks for all the book data and links to printers (or something) to be fully functional… and it appears that this may be the case. Thinking back to the previous books, this tends not to be a smooth ride.
But because a few really wunnerful people supported Power Chords early-doors, it burst into the Top New Releases, Music charts on Amazon. (Most of these people I’ve never met, by the way, so imagine the level of gratitude, here). The book went to Number 10 in that hit parade, meaning almost nothing except (I confess) a little low-throttled excitement *and the distant prospect of strongish sales triggering that aforementioned algo-wotsits*. That is, a kind of actually low-impact impact which would mean a huge amount if it got my actual book into actual bookshops. That’s the hope, right? Try to use The System to game the system and ultimately Do The Right Thing. Smart fulfilment.
I/we can’t win entirely in this. On socials I’ve been pointing people to their fave indie bookshop to order *as well as* offering the link to Amazon &/or Waterstones, because of the potential importance of that chart in the former. Which is kinda twisted, I know. (And I don’t or can’t know, in any case, where or how exactly any algorithm or notification kicks in, to alert shops to Books Worth Stocking). So this is another Trumpian, deal-making universe where I/we are not holding any cards.
In some ways it gets worse. Power Chords was at 20-something then 10, soon after pre-sales opened on about November 1st. (Shoulda been Oct 24th but that’s another story). So good start: some excitement. Then there’s a hitch. Amazon and Waterstones have the book at ‘temporarily unavailable’ or similar, meaning you can’t actually order. Which of course means we go down those charts. I wait a few days, checking (I confess) regularly. Nothing: no change.
This morning – Sunday 16th November – the Amazon site is saying you can order Power Chords for something over £16… which is a bit alarming and concerning. I have no rights here (goddammit) but I don’t want my book to sell for any more than the £10.99 my publisher advised. Plus this is likely a mistake, right, more ‘getting the ducks in line’ stuff – a temporary cock-up. Whichever way it’s crap – unhelpfully so. It is, bottom-line, another obstacle to sales.
Update: as of Mon 18th Nov. Power Chords is still being advertised at £16.24 on Amazon – so the cock-up goes on. I have tried to make contact (in fact succeeded in making contact!) but got into one of those horrendous loops where they offer you bloc A to H, with none of those blocs being the one that really covers your issue. Then you try to approach any of them… and they point you to KDP Publishing, who then tell you your book – or this book – isn’t with them. So mindless, unhelpful circling. Same via twitter: you get pointed to the same place, which can’t help you.
It should be pret-ty straightforward, you’d hope, for a multinational with eight zillion employees to find you one who could either strike-out an error in pricing on one of their weblinks, or get the sales process – from which they benefit about 3 times more than I do (about £4 to my £1.40) – going smoothly. Power Chords has been on their system for a fortnight or so. I repeat that I had been warned that glitches do happen: but clear errors and painfully prolonged issues affecting their bottom line as well as mine clearly should not.
I haven’t checked elsewhere, other than Waterstones – who, to their credit, had the book live and buyable before Amazon did. Power Chords appears to be available through Waterstones website. I think.
Further update: 25th Nov 2025. One day *after* Publication Day. Again the hugely gratifying feeling of lurv flowing towards me – some of it from people I’ve never met. (This on various socials). After those genuinely painful contacts with Amazon, where I got relatively close to claiming compensation from them, having been slightly steered thattaway by someone on their staff*. (*Notes to universe. They raised the notion of compensation for the 10-12 days where Power Chords disappeared. Their Whatsapp Team sent through a form to apply; at which point I thought ‘know what? These clowns prob’ly should reimburse me for the hassle and the lost book-sales’. But the form looked a bit suspicious. Fearing an admittedly rather elaborate scam, I withdrew). Still don’t know the truth of that scene… because I swore to myself to waste no further energy on Amazon.
Eventually – I think on the eve of Publication Day, and after my publishers had pushed back on behalf of several of their authors, all experiencing systems failures – something clicked. We were back live and buyable.
Of course this is all linked to the pre-Christmas rush to get books to market. Zillions of us have been drawn towards that flame. I could claim that the two dates I built my ‘sales campaign’ around – my dad’s birthday, 24 Oct, then mine, 24 Nov – absolve me of the crime of capito-cynicism but whatever. Power Chords went out ‘before Christmas’. But Amazon, with their unlimited resources, should have a) been completely aware of any building avalanche and b) taken the necessary avoiding action. They didn’t. It was, for me, crap. Weirdly, as if some algorithmic apology was tripping out, two of my brothers received the copies that they’d ordered from Amazon on Publication Day, rather than the two or three days afterwards which had seemed likely (and acceptable). Go figure.
Hey. Can only apologise for the overdose of indulgence here. You may not believe it but lots of this really isn’t about me. 1. Am really not driven by money. 2. Entirely happy to be an obscure geezer writing obscurely. But 3. I do know that there are other people out there considering publishing or self-publishing routes. I hope that some of the above offers some ideas of some of the pitfalls and the pleasures – which do exist – within this particular sphere of the capitalist universe. It’s great. And it’s as shite as the rest of it. Good luck.
